Category: Branding

Challenge crafting a brand that is age-appropriate and fun while still communicating a competitive spirit

Solution a lighthearted, animal-based logo that is also representational of the diversity of swimming skills present in young swimmers


Aquamoose is a program designed to teach competitive swimming standards to swimmers who have completed lessons but aren’t yet ready for the demands of a swim team. Although there are an abundance of learn-to-swim programs, the techniques and strokes taught are not consistent with swim team standards making it difficult for young swimmers to transition into the competitive swimming world. Aquamoose keeps an element of swim lesson fun, while being taught with competitive swimming standards in mind.