Category: Branding

Challenge: create a new identity for a comprehensive health planner targeted at college-age adults

Solution: a mark that represents the transition from a state of heightened anxiety to rest paired with a calm and contemporary color palette.



Cogtoolz packages the most helpful cognitive behavioral tools into a weekly planner to make balancing thoughts, emotion, and life in general easier. Developed by a team in the cognitive behavioral field, this academic planner is designed to take a comprehensive approach wellness including mental and emotional health. To connect with the college student demographic, the planner needs to be simple, modern, and professional, but still have a fun and youthful feel.