Just Jack

Category: Branding

Challenge: update the library branding to reflect the contemporary approach to research and learning.

Solution: simplified logo, integration of new, colorful library interior

No longer a stuffy, hush voiced, dust-collecting library of yore, SDSU's Malcolm Love Library aspires to be a flexible, experimental, student-friendly area. Housing a range of resources from tutoring to 3D printing, the goal of this project was to present the library as a dynamic and creative space. This is a learning environment optimized for students and full of near-infinite learning resources. The re-branding of the library reflects the contemporary and lively feel of the recently revamped spaces. A simplified rendering of the Library's iconic dome serves as the mark. Abstracted shapes taken from the dome are used to create dynamic patterns utilizing a range of colors that connect to the interior spaces.