Category: branding

Challenge: showcase the unique food and fun fusion blends of flavor

Solution: vibrant color and high energy icons showing off key ingredients

Tracy & Trixie’s is a funky yet sophisticated food truck turned restaurant in the Ocean Beach community. This family owned establishment stands out with its gourmet food and unique blends of ingredients. The dishes have unexpected combinations with surprising toppings. “International flavors” are put together in fusion form. Everything is fresh, of a high-quality, and carefully prepared. The goal of this project was to cultivate a food culture that encouraged adventure, fun and experimentation while facilitating a welcoming, friendly atmosphere that appeals to a wide age-range.